Grow your inventory & catalog ops. Effortlessly.

Say goodbye to spreadsheets and clunky ERPs. Genie is a modern back-end built to help online merchants like you scale faster, and with fewer headaches.

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Backed by leading e-commerce investors and founders

Get e-com superpowers.
No magic lamp required.

Manage your inventory and product catalog across channels, simplify orders, automate repetitive tasks, and make team collaboration a joy. All from one beautiful interface.

Real-time data, at your fingertips.

Immediately see insights in a refreshing, more intuitive way. Connect your channels and warehouses in just a few clicks.

Grows with your business

Start just with what you need today—add functionality whenever you need it. Genie adapts to you, not the other way around.

Built for humans, not just data.

No more switching tools or endless data prep. Get your most common and complex tasks done in a jiff. —Joyful productivity.

Operations control tower ready for lift-off.

As your business grows, so do the complexities of managing your operations. Genie helps you plan better, launch faster, and focus on what matters most—your customers.

Ditch your spreadsheets

Avoid manually updating and localising product variants and attributes.

Quickly launch and update products throughout their entire lifecycle, with real-time syncing across all sales channels and 3PLs.

Never, ever run out of stock again

Things can get messy when sourcing components from multiple suppliers and geographies.

Centralise your inventory data across locations, warehouses and online sales channels, in real-time.

No more siloed work. Collaborate with your team, in a productive and joyful way.

Gaining insights on stock and sales data can be difficult when information is siloed and teams are not aligned.

Allow ops & marketing teams to collaborate instead of chasing each other for information.

Packed with powerful features to make your daily ops a breeze

Scale faster

Easily launch new products and categories. Have them synced directly to all your online sales channels and 3PLs.

Quit manual work

By bulk uploading new products and variants, group and create custom templates.

Know what performs

Make improved buying decisions by analysing performance data per product and bundle.

Unified product catalog

Manage, edit, and sync product information across all your sales channels—lightning fast.

Maximise revenue

Ensure enough stock cover to fulfil customer demand.

Minimise cash outlay

Understand your inventory needs, on a SKU level, and act quickly on them by raising a PO in a few clicks.

Eliminate stock-outs

By monitoring stock health per individual SKU and bundle. Know what to re-order, when and in what quantity.

Stay on top of stock movements

Always stay informed about latest stock movement and status.

Inventory Management

Bring together all inventory data across your warehouses and online channels, in real time.

Boost revenue

By bundling products at a discounted price and getting rid of slow-moving products.

Push conversions and AOV

Enjoy improved bundle composability and flexibility by offering a wider range and combination of products.

Fill your customers with joy

Create unique and irresistible offers by bundling popular products together, encouraging customers to buy more.

Dynamic Bundles (coming soon)

Create bundles from your products and variants in just three clicks.

Order the right amount

Get full visibility on your suppliers by tracking historical data and overlaying it on commercial agreements.

Convert your cash

By reducing the work for (re-)issuing new POs and moving to more frequent, lower-ticket replenishments.

Stop chasing suppliers

Draft purchase orders fast, track them all in one place and work together better with suppliers by easily negotiating terms.

Purchase Orders

Plan, create and track purchase orders. All in one place.

Your inventory health, status and performance in one glance.

Genie’s alerts dashboard will cut the chaos and show you what needs most attention.

See data in context

Avoid constantly switching through sources of information. See what’s high priority and jump right in.

Dashboard Insights

Track your stock performance and get alerts & powerful insights you can immediately act on.

Save time

By centralising collaboration between operations, marketing and finance teams and shortening decision time.

Manage teams

Delegate operational tasks, approval processes and deadlines.

Edit, draft and comment on current projects to facilitate workflows.


Work together with your team and your suppliers effectively and productively.

We're here to answer all your questions.

If you’re new to Genie or looking to supercharge your current stack, this section will help you learn more about the platform and its features.

So, you're a startup?

What gave it away? Hopefully the fact we’re obsessed with fixing your problems as a merchant. We’re a hungry and ambitious company founded in 2021.

We built Genie to help online sellers sell more and scale faster. We’re backed by great investors, have a revolutionary product and are here to stay - so get in touch to join us on the journey.

Is Genie right for me?

If you're a D2C brand selling on Shopify, overwhelmed by the limits of spreadsheets and costly solutions, then likely your needs are greater than ever.

You could be managing multiple channels while monitoring inventory and launching/refreshing products on a regular basis - this is where better tech can make an impact.

We’re integrating with marketplaces and other tools in your stack too. We don’t support (off-line) retail sales or B2B yet, but will add them soon.

How do I sign up?

We’ve seen huge demand from ops teams, and are onboarding companies individually right now. Just fill out our 30-40 second form here to apply for early access to our launch partner program!

What's the onboarding like? Do you charge for implementation?

We’re not like an old-school ERP - we’ll never charge for implementation. Our initial batch of launch partners will go through a 1:1 onboarding process with a dedicated product team. Post-beta, we will be transitioning into a fully self-serve onboarding process.

Got any more questions?